Srinagar: English Browne India Ltd. (EBIL), a premium luxury hygiene brand, has officially launched in Kashmir, marking a significant step toward improving hygiene standards in the region. With a commitment to innovation and community development, the company is introducing groundbreaking products, including the world’s first Sanitary Pad Protection Kit and Babies’ Diaper Protection Kit. These patented solutions aim to enhance comfort, protection, and hygiene for individuals of all ages.
As part of its long-term vision, EBIL has announced an investment of ₹100 crore over the next five years, aimed at transforming hygiene practices in Kashmir. This initiative will also generate 500 employment opportunities for local youth. English Browne’s sales force in the region will be known as “Hygiene Ambassadors of Kashmir,” reflecting the company’s mission to elevate hygiene awareness and standards.
Commitment to Kashmir’s Development
Speaking on the launch, Waseem Raja, Head of Business Kashmir, and Narinder Singh Ball, Head of J&K, emphasized the company’s dedication to providing best-in-class hygiene solutions.
“At English Browne, we believe that access to premium hygiene products is a necessity, not a luxury. Our entry into Kashmir is not just about business; it’s about empowering people with superior hygiene solutions that enhance their daily lives,” said Raja.
To strengthen its presence, the company has established two offices in Srinagar and Anantnag. Looking ahead, if business growth continues, EBIL has pledged to set up a manufacturing unit in Kashmir, driven by the philosophy of “Of the People, For the People, and By the People.”.
Transforming Hygiene Through Innovation
The Sanitary Pad Protection Kit offers advanced hygiene and comfort for women, while the Babies’ Diaper Protection Kit is designed to provide gentle care and cleanliness for infants. These pioneering products align with English Browne’s mission to set new benchmarks in hygiene and personal care.
“We’re not just launching innovative products; we’re fostering long-term relationships within Kashmir to bring lasting change,” added Ball.
With its expansion into Kashmir, English Browne India Ltd. is poised to redefine hygiene standards while contributing to employment and economic growth in the region.
For product details and availability, contact +91 8595913714.
About English Browne India Ltd.
English Browne India Ltd. is a leading luxury hygiene brand known for its innovative and patented hygiene solutions. Focused on quality, comfort, and protection, the company is committed to transforming hygiene experiences while empowering individuals to lead healthier lives.
